– h
Festival ticket required
LVR LandesMuseum
// Workshop 3
Colmantstraße 14-16
53115 Bonn
The event will be held in English.
Journalists often aspire to huge impacts. News coverage, they imagine, will help people mobilize to vote against a corrupt politician or speak out en masse to demand a change. Yet these outcomes require behavior change — people must do something they wouldn’t otherwise do. So does the industry actually communicate in a way that encourages those behavior changes?
Often the answer is no, as we continually return to language that deepens conflict or (unintentionally) encourages disengagement. Thankfully, there are examples of healthier, holistic communication techniques within journalism and in surprising fields outside of it that can contribute to bringing communities together and getting problems solved. Using research from journalism, neuroscience, community psychology, narrative, and more, journalists can unlock new ways of interviewing, reporting, and talking about stories that contribute to feelings of agency and connectedness, rather than defeating them.
In our interactive session, journalists will get:
- Tips for demonstrating care in interviews and in coverage
- Insight into why even well-meaning coverage can hinder progress
- Research on how our brains decide between altruism and self-interest
- Examples of healthy communication and storytelling from journalism and beyond
