– h
Festival ticket required
LVR LandesMuseum
// Seminarraum 1
Colmantstraße 14-16
53115 Bonn
The event will be held in English.
In today's digital era, where influencers and content creators often outperform traditional journalism on platforms like TikTok, YouTube Shorts, and Instagram, understanding the intersection between authenticity and algorithmic changes is essential. Our panel will address the challenges and opportunities news organizations encounter as we connect with diverse audiences on social media. We'll explore the delicate equilibrium between authenticity and reliability, considering users' distinct language and preferences on each platform. Join us as we highlight successful examples from DW and RFE/RL that showcase the effective use of unique language, formats, and engagement techniques that resonate with social media users. Additionally, we'll discuss the pivotal role of authenticity and reliability in building trust among social media users. How can journalists maintain credibility in the fast-paced and informal nature of platforms favored by young audiences?
