– h
Festival ticket required
LVR LandesMuseum
// Auditorium
Colmantstraße 14-16
53115 Bonn
The event will be held in English.
The editorial teams that excel are those that use dashboards and reports to understand what their audience is doing. Smartocto, an editorial analytics tool, goes further by identifying audience news needs. Utilising AI, it suggests enhancements for headlines or sections to meet editorial objectives. Smartocto’s CMO Rutger Verhoeven and senior editor Stefan ten Teije discuss this and show how this approach could strengthen the connection media have with their audience.
Smartocto is a smart content analytics system. It's built with and designed for newsrooms, storytellers and other content creators. Our mission is to help you make your news stories more relevant, impactful and profitable. Get from data to action with our smart tips and suggestions and connect the dots between you and your audience. It’s analytics made easy.