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Erika Marzano is an Audience Development Manager at Deutsche Welle (DW) in Bonn. She specializes in fostering connectivity between newsrooms and journalists and their audiences through social media strategies and engagement online. She leads central platform management for TikTok and X (formerly Twitter) in Audience Development. Her academic background spans linguistics to European and international studies, and journalism.

Portrait of Erika Marzano

Events

 –  h

LVR LandesMuseum

// Seminarraum 1

Festival ticket required

Authenticity and reliability in social media journalism

With Erika Marzano, Yasmina Al-Gannabi and Alina Živanović

New audiences demand authenticity - including when exploring news and information - it is no longer a neutral terrain. Our panel explores the intersection of genuine connection and digital trends, drawing from experiences and expertise from DW and RFE/RL. Learn how news organizations engage audiences across platforms, where authenticity converges with algorithms. Discover strategies to maintain credibility in the fast-paced social media landscape.