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Gerson Veenstra is passionate about innovation in journalism including AI. He is always on the lookout to improve the way we journalists tell our stories and how we can do this with the audience on top of mind. And he is busy with a new team at EenVandaag (daily Dutch news show on national tv) that talks to the audience directly to learn what they expect and how we can do a better job involving them.

Portrait of Gerson Veenstra.

Events

 –  h

LVR LandesMuseum

// Workshop II

Festival ticket required

How EenVandaag's Interaction Team boosts viewer engagement and trust

With Gerson Veenstra

EenVandaag’s Interaction Team has revolutionized viewer engagement, utilizing live chat to transform audiences from passive watchers to active participants. This approach has notably increased viewer trust and involvement. By directly integrating audience feedback, we’ve shaped content to be more transparent and engaging, positioning EenVandaag as a leader in dynamic news consumption. Join us to explore how these strategies enhance both interaction and trust in media.