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Meinolf Ellers is CEO of #UseTheNews gGmbH. He joined the dpa German Press Agency in 1985 where he was a reporter, foreign correspondent and department head. Since 1996, he has played a key role in coordinating the development of the agency's digital offerings and, as managing director, built up the subsidiary dpa-infocom. As a co-initiator, he was involved in the founding of the global agency network MINDS International, the innovation conference Scoopcamp, the development of the next media accelerator and the data project DRIVE.

Meinolf Ellers

Events

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LVR LandesMuseum

// Seminarraum 1

Festival ticket required

Stop News-caping!  How to stay relevant for GenZ

With Meinolf Ellers and Maja Micudova

The alienation between Generation TikTok and journalism is greater than ever. Studies like the Reuters Digital News Report confirm new phenomena such as news avoidance, mistrust towards information media, and a lack of knowledge in dealing with disinformation. With a broad partner network, the European initiative #UseTheNews aims to stop this trend and inspire 14 to 24-year-olds with new concepts for news.